BigCommerce
Install on Stencil storefronts using Script Manager or theme assets. Use reaction-video with ReactionSDK overlays (tap, poll, rating, slider, and CTA) on marketing video. Use ReactifySDK reactify-video / threads when you need recorded video reactions and participatory UGC—not the same as overlay-only interactions.
Prerequisites
- ReactionSaaS account with API key and allowed storefront origins.
- BigCommerce store with permission to edit Script Manager or theme files.
- Template or thread IDs from the marketplace or Reactify dashboard.
Step-by-step setup
- Add the SDK script — In Settings → Script Manager, create a script that loads
sdk.jsorreactify.jsfrom your approved CDN, targeting footer on all pages or only product/category templates. - Initialize — After the script loads, call init (
reactionSDK.initorReactify.init) with your API key, account ID, andallowedOriginsincluding your vanity domain and*.mybigcommerce.comif used for preview. - Place the embed — For overlays, use
reaction-videowithoverlays/ CTA attributes. For ReactifySDK recorded reactions, usereactify-videoor thread embeds per the Reactify docs. - Publish — Clear CDN / theme cache if applicable and load a PDP in an incognito window.
Placements
- Product page — Below description or in a dedicated column; keep LCP-friendly (lazy below fold when possible).
- Category — Compact social-proof strip; avoid autoplay audio.
- Homepage — Hero or featured collection sections.
- Cart / order confirmation — Post-purchase reaction or survey strip.
Example snippet
<script src="https://reactify-cdn.s3.us-east-2.amazonaws.com/sdk.js" defer></script>
<script>
window.addEventListener('DOMContentLoaded', function () {
if (!window.Reactify) return;
Reactify.init({
apiKey: 'YOUR_API_KEY',
accountId: 'YOUR_ACCOUNT_ID',
baseUrl: 'https://api.reactionsaas.com',
mode: 'production',
allowedOrigins: [window.location.origin]
});
});
</script>
<reaction-video
src="https://cdn.example.com/product-demo.mp4"
overlays="tap,poll,rating,slider,cta"
poll-question="Which drop?"
cta-text="Shop the drop"
interaction-type="tap"
></reaction-video>Template platform_config
Marketplace templates can declare a BigCommerce block inside platform_config (stored on the template document):
{
"bigcommerce": {
"embed_type": "product_page_widget",
"script_manager": true,
"placements": [
"product_page",
"category_page",
"homepage",
"cart"
]
}
}UI presets (reference)
- Product page overlay — Bottom-center reaction overlay on PDP video or hero image region. Events: install_completed, first_render, first_interaction, template_used, platform_used.
- Inline reaction block — Full-width block below description; thread-style reactions. Events: first_render, first_interaction, template_used.
- Social proof widget — Compact strip or card grid showing recent reaction counts. Events: first_render, first_interaction.
- CTA overlay — Semi-transparent overlay with primary CTA after engagement threshold. Events: first_interaction, cta_click, conversion_flag.
- Post-purchase reaction — Thank-you / order confirmation strip inviting a quick reaction. Events: first_render, first_interaction, template_used.
Verification
- Open the browser network tab — confirm SDK loads without CSP violations.
- Use the SDK playground to mirror overlay settings.
- Trigger an impression and an interaction; confirm events in the ReactionSaaS dashboard.
Troubleshooting
- Blank player — Check video CORS and MIME type; use HTTPS URLs.
- 403 on ingest — Add exact storefront origin to allowed domains / API key settings.
- Duplicate events — Ensure the SDK script is injected only once per page.
FAQ
Does BigCommerce OAuth replace the script? A future app can automate token exchange; today the script + embed path is supported everywhere.
Widgets API? You can wrap the embed in a widget region when you need centralized placement management — same HTML/JS contract.

