Clear daily intent data from your images and video.
First-party interaction & intent data platform—interactive overlays on pages you control.
UGC & reaction threads? ReactifySDK →
Hook Strength
—
Interaction Density
—
CTA Engagement
—
Creative Score
—
Play the clip and answer the prompts — scores update from your timing and choices.
Built with ReactionSaaS interactive overlays.
Start creative performance test
BUILT FOR
Engagement Intelligence
ReactionSaas captures real interaction signals — taps, ratings, poll responses, and engagement timing — transforming passive video views into structured engagement intelligence.
Problem
Traditional video analytics only measure passive viewing
Most video platforms tell you how many people watched. They do not tell you which moment created attention, where engagement started to fade, or which creative actually drove audience response.
Views don't explain engagement
Traditional video analytics show impressions, plays, and completion rates, but they do not show which moments actually create audience response.
Creative decisions happen with weak signals
Without structured interaction data, teams are left guessing which creative, hook, or overlay format is truly driving performance.
Static dashboards miss behavior
Most reporting surfaces summarize outcomes after the fact instead of capturing real-time interaction signals as viewers engage with content.
How confident in your ads data are you?
Legacy video analytics
Measures reach and playback, but leaves creative and engagement decisions under-explained.
- •Views
- •Play rate
- •Completion rate
- •CTR
ReactionSaaS engagement signals
Captures structured interaction behavior that can be turned into analytics, alerts, and creative intelligence.
- ✓Tap interactions
- ✓Rating inputs
- ✓Poll responses
- ✓Slider behavior
- ✓Drop-off timing
- ✓CTA engagement
The missing layer is interaction intelligence
What worked
Identify which creative, overlay, or moment generated the strongest audience response.
Why it worked
Reveal interaction patterns, velocity shifts, and density changes across the video timeline.
What to do next
Turn engagement signals into rankings, alerts, and creative replacement decisions.
Why this matters for teams
Marketing teams
Need to know which video, hook, and interaction format actually improves engagement.
Agencies
Need client-ready intelligence that explains when a creative is working, fading, or ready to be replaced.
Solution
Built to measure real audience response
ReactionSaaS adds an interaction layer directly to video playback, turning passive viewing into structured engagement data that powers creative intelligence, campaign optimization, and real-time alerts.
Creative Intelligence
See which moments actually drive engagement
ReactionSaaS captures structured interaction signals directly from video playback, helping teams identify which creatives, moments, and overlays generate the strongest audience response.
- Creative Performance Score
- Interaction Density Map
- Creative Ranking
- Reaction Velocity
Creative Performance Score
87
Interaction Density Map
Video timeline
Creative Ranking
Campaign leaderboard
Campaign Optimization
Turn interaction signals into campaign decisions
Go beyond views and completion rates with engagement patterns that show where attention builds, fades, and converts across campaigns and creatives.
- Timestamp segmentation
- Interaction distribution
- Drop-off analysis
- Creative comparison
Interaction Distribution
Response shape
Timestamp Segmentation
3–7s
Highest interaction activity window across current campaign.
Drop-off Analysis
11.2s
Common drop-off point where engagement begins to decline.
How Well Do You Know What In Your Creative Drives Engagement?
Intelligence Layer
Move from reporting to engagement intelligence
ReactionSaaS transforms raw interaction behavior into ranking, alerting, and predictive signals that help teams decide what to scale, what to replace, and what to improve next.
- Creative Intelligence Alerts
- Creative Replacement Alert
- Engagement Momentum Score
- Reaction Decay Rate
Engagement Momentum Score
82
Indicates engagement is still building across the active viewing window.
Reaction Decay Rate
14%
Measures how quickly interaction density fades after the peak.
Creative Intelligence Alerts
Automated actions
Creative Replacement Alert
Engagement velocity declined 21% over the last 48 hours.
Momentum Shift
Interaction activity is fading after the first engagement peak.
Forecast Layer
Predicted fatigue
3 days
Confidence
82%
Try interactive overlays for your goal
Choose your objective and pick a template — each comes with a demo video so you can try the right overlay before you build.
Choose a template & try demos →Data Advantage
Turn passive video views into structured engagement intelligence
Most video platforms stop at impressions and completion rates. ReactionSaaS captures interaction-level engagement signals that can be processed into creative analytics, campaign intelligence, alerts, and forecasting.
Signal types
6+
Analytics outputs
Real-time
Optimization layer
Structured
Why this matters
Structured interaction data gives teams a stronger decision layer than views alone. It reveals what audiences respond to, how engagement evolves inside the video, and when a creative may need to be replaced.
Structured interaction data
ReactionSaaS captures taps, ratings, polls, sliders, CTA clicks, drop-off timing, and completion behavior as structured engagement signals.
Creative intelligence outputs
Those signals are transformed into metrics like Creative Performance Score, Reaction Velocity, Engagement Momentum, and Creative Intelligence Alerts.
Compounding intelligence layer
As campaigns scale, interaction data becomes a growing intelligence asset for optimization, alerting, forecasting, and creative decision-making.
ReactionSaaS intelligence examples
Creative Performance Score
Measures how strongly a creative performs based on structured engagement behavior.
Reaction Velocity
Shows how quickly interaction activity builds across the viewing window.
Interaction Density Map
Visualizes where engagement activity concentrates within the video timeline.
Creative Intelligence Alerts
Converts performance changes into actionable alerting and replacement workflows.
Architecture
Built as an engagement intelligence system
ReactionSaaS captures structured interaction events from video playback, processes them in real time, and transforms them into creative intelligence, campaign analytics, and operational alerts.
Input Signals
Tap, rating, slider, poll, drop-off timing, completion and CTA interaction signals captured directly from video playback.
Processing
Structured event ingestion, metric computation, alerting and intelligence generation across campaigns and creatives.
Outputs
Creative ranking, engagement momentum, reaction decay, and automated intelligence alerts for marketing teams.
Use Cases
Built for teams that need more than view counts
ReactionSaaS helps teams measure real audience response, optimize creative performance, and turn video engagement into structured intelligence across workflows.
Ecommerce
Use CaseIdentify which product videos generate the strongest engagement, which moments create response, and where attention begins to fade before conversion.
- Measure product video engagement
- Compare creative performance
- Improve CTA timing
Agencies
Use CaseManage campaign performance across multiple clients with creative intelligence, reporting workflows, and alerts built for ongoing optimization.
- Client-ready reporting
- Creative replacement decisions
- Multi-campaign visibility
Marketing Teams
Use CaseTurn structured interaction signals into campaign decisions using velocity, segmentation, ranking, and engagement intelligence across creatives.
- Optimize campaign performance
- Prioritize winning creatives
- Use engagement-driven insights
Publishers
Use CaseAdd interaction layers to video inventory and measure how audiences engage with content across placements, formats, and editorial experiences.
- Track content engagement
- Understand interaction patterns
- Improve monetizable video inventory
SaaS Platforms
Use CaseEmbed ReactionSDK into product experiences to capture structured engagement data and route it into analytics, alerts, and customer workflows.
- Embed interaction analytics
- Capture structured event data
- Extend product intelligence
Product Videos
Use CaseUnderstand how viewers respond to demos, walkthroughs, launches, and explainers by measuring interaction density, drop-off, and CTA engagement.
- Improve demo performance
- Measure response by timestamp
- Strengthen launch content
Results
Interactive video outperforms passive — in the metrics that matter.
Industry research and brands using interactive video show clear gains in CTR, completion, and conversion. ReactionSDK adds the same interaction layer so you can measure and optimize on behavior, not just views.
2–3×
CTR vs standard
Higher click-through vs standard video and display in controlled comparisons.
90%+
Completion
Interactive completion vs 50–85% for linear (Forrester).
+301%
Engagement lift
Brands like Renault see major engagement and CTR gains (Innovid).
+57% / +35%
Consideration & intent
Consideration and purchase intent lift for online video ads (Think with Google 2024).
Pricing
Start with overlays. Scale into intelligence.
ReactionSaaS is structured for teams that want to move from measuring engagement to optimizing creatives and building a true engagement intelligence workflow.
Would This System Help You?
Growth
Advanced interaction formats and deeper campaign analytics.
- •Slider & poll overlays
- •Drop-off analytics
- •Campaign comparison
- •Full CSV export
Professional
Creative performance intelligence for optimizing video campaigns.
- •Creative Performance Score
- •Creative ranking
- •Creative comparison
- •Reaction velocity analytics
Intelligence
Advanced engagement intelligence and predictive creative analytics.
- •Momentum Score
- •Reaction Decay Rate
- •Creative Intelligence Alerts
- •Fatigue forecasting
Developers
Integrate ReactionSDK in minutes
Add interactive engagement overlays, capture structured interaction events, and stream engagement intelligence into your analytics stack.
- • Lightweight SDK integration
- • Structured event capture
- • Stripe billing integration
- • Webhook and alert support
import { ReactionSDK } from "@reaction/sdk"
ReactionSDK.init({
tenantId: "tenant_123",
videoId: "creative_456",
overlays: ["tap","rating","slider","poll"],
onEvent: (event) => {
console.log("interaction event", event)
}
})Security & Reliability
Built for teams that need dependable analytics infrastructure
ReactionSaaS is designed for structured event collection, operational reliability, and scalable engagement analytics.
Tenant isolation
Structured account-level scoping for engagement data and analytics access.
Validated event schema
Analytics events are processed through a schema-first event pipeline.
Encryption in transit
Traffic between SDK, APIs, and platform services is protected with TLS.
Built for operational scale
Architecture is designed to evolve into rollup, archive, and intelligence layers.
Get Started
Start measuring real engagement in your videos
Launch interactive overlays, track audience response, and unlock creative intelligence as your campaigns scale.